“Adopt a Child/Adopt a Life” & “Be a Star” Campaigns

In an effort to deepen Circle K’s connection to the communities it serves and increase support for UCP affiliates in the Florida region, Circle K and UCP have launched two new campaigns.

“Adopt a Child/Adopt a Life” is a campaign that celebrates and promotes the tremendous difference that Circle K has made in communities across Florida. Unlike the earlier coin collection campaigns, each Circle K store now features the story and photo of a UCP client that lives in the region that that particular store serves. Circle K customers donating at the register now know they are supporting those in their immediate community. This has been running since Since September 1, 2011.

This type of targeted campaign that ties donors to outcomes is designed to trumpet the good work of Circle K as a community partner and good corporate citizen. At the same time, it will raise public awareness of UCP and the services it provides to people with disabilities, and raise crucial funds that will change their lives for the better. View all canister inserts online at: ucp.org/get-involved/whysupport/circle-k-adopt-a-child-adopt-a-life-campaign.

Be a Star Campaign
Beginning November 2 and running through the holiday season, Circle K patrons will have the opportunity to purchase a “star” that includes coupons for in-store use on select products. The star will be hung throughout the stores to raise awareness of Circle K’s support of UCP, visualize the incredible impact that individuals can have on the lives of people with disabilities in their communities, and encourage other customers to support as well. 

Overview

When the Circle K Corporation purchased the UtoteM chain of convenience stores in 1984, Circle K management adopted UCP as the company’s designated charity. Today, UCP remains Circle K’s charity of choice in the Florida and Gulf regions. Circle K stands as UCP’s largest corporate sponsor, having raised more than $40 million over the life of the partnership through coin collection canisters at retail sites and with special events like golf tournaments, casual days, bake sales and car washes.

Latest news & photos:

• Circle K and UCP held a check presentation ceremony to celebrate Circle K donations and philanthropy amounted to more than $1M in 2011.

• Two new campaigns have launched: "Adopt a Child/Adopt a Life" & "Be a Star."

• Through the Circle K canister program, special events and cause marketing efforts, Circle K employees have literally transformed thousands of lives and donated more than $40 million to UCP’s efforts.