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FOR IMMEDIATE RELEASE
World CP Challenge to raise awareness, support for people living with CP
Washington, DC (September 4, 2012) – United Cerebral Palsy (UCP) celebrates the first annual World Cerebral Palsy Day today with the launch of the World Cerebral Palsy Challenge, an international awareness and fundraising campaign designed to provide critical funds in support of people living with cerebral palsy.
World CP Day marks the beginning of a month dedicated to making the world better for individuals with cerebral palsy. Through the “Change my World in 1 Minute” campaign, individuals are encouraged to submit videos, texts or audio files of approximately one minute with ideas about how to change the lives of people with cerebral palsy through improved mobility, independence, accessibility, communication or social connection. For the entire month of September, any one can log on and vote at: worldcpday.org for the ideas they think would make a real difference in people’s lives. An international World Cerebral Palsy Day panel will review the most popular submissions and award grants to researchers, innovators and inventors to turn selected ideas into reality.
“We are very excited to be celebrating the first World Cerebral Palsy Day, a day which will help raise awareness and support for people living with CP, as well as make a real difference in their lives. Through the “Change My World in 1 Minute” campaign, innovative ideas and products will be realized and used to improve the lives of millions of people around the world,” said Stephen Bennett, President & CEO of UCP.
Close to 50 nations across the globe are planning awareness activities for the day, a remarkable number for this inaugural years. For a complete list of international organizations participating in the day, go to worldcpday.com.
World CP Day also marks the launch of the World CP Challenge, a month-long campaign that encourages people to get active and support individuals living with cerebral palsy. Throughout September, more than 1,000 teams comprising close to 5,000 participants and organizations around the world will compete as teams to exercise and fundraise. Each team and participant will track their daily steps with a pedometer; however, they are not limited to just walking to participate. The Challenge website offer participants a list of 40 activities —including activities for people living with disabilities— that also can count toward their daily step total. As the team’s steps are entered, their progress will be tracked as they climb their own virtual mountain representing the seven tallest peaks on the globe. The funds raised will support vital services and groundbreaking research to help people with CP.
“The World CP Challenge is a great way for people around the world to step-up, get involved, and support the approximately 57 million Americans living with cerebral palsy and other disabilities, as well as the estimated 650 million individuals worldwide. By committing to just one month of activities, anyone can help to make a lasting difference for those living with and impacted by disabilities,” Bennett said. “I challenge everyone to take part and walk, step, roll or run their way to supporting people with cerebral palsy around the world.”
Cerebral palsy is a physical disability caused by an injury to the developing brain, which usually occurs before birth. It affects movement and is a lifelong condition, but its impact varies from person to person. United Cerebral Palsy works with its nearly 100 affiliates throughout the country to educate, advocate and provide services for people living with a spectrum of disabilities, such as housing, physical therapy, assistive technology training, early intervention services, individual and family support, social and recreational programs, community living, and employment assistance.
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About United Cerebral Palsy
United Cerebral Palsy (UCP) educates, advocates and provides support services through an affiliate network to ensure a life without limits for people with a spectrum of disabilities. Together with nearly 100 affiliates, UCP has a mission to advance the independence, productivity and full citizenship of people with disabilities by supporting more than 176,000 children and adults every day—one person at a time, one family at a time. UCP works to enact real change—to revolutionize care, raise standards of living and create opportunities—impacting the lives of millions living with disabilities. For more than 60 years, UCP has worked to ensure the inclusion of individuals with disabilities in every facet of society. Together, with parents and caregivers, UCP will continue to push for the social, legal and technological changes that increase accessibility and independence, allowing people with disabilities to dream their own dreams, for the next 60 years, and beyond. For more information, please visit www.ucp.org.