PSA Campaign/New Website

Highlights:

Relaunch of UCP's monthly newsletter

Launch of UCP's new website, reflecting UCP key messages

Print materials and online video

Updated UCP brand standards for affiliates to follow and better tell the UCP story

Results from Bequests using UCP Brand

"Over the last five years, UCP of MetroBoston has been the beneficiary of at least a half dozen bequests that we believe are directly related to our name recognition. In examining our donor base, the bequests came from people who created wills many years ago and had little contact with the agency. Examining the other beneficiaries in the will showed a pattern of giving to well-established organizations in the Boston area with fairly well-known name recognition."

Todd Kates, Executive Director, UCP of MetroBoston

"There is no doubt that our affiliate, UCP of the North Bay, has accomplished everything through the heartfelt generosity of a bequest. This gift was specifically named for UCP and our local region."

Margaret Farman, Executive Director, United Cerebral Palsy of the North Bay

"Since 2000 we have received 10 bequests totaling $2.5 million because of the UCP brand."

Susan Schiller, Executive Director, UCP of Greater Cincinnati